Customer Segmentation — Matradee AI
Automatically segment your guest database by behaviour, spend patterns and engagement level. Send targeted campaigns that resonate — not generic blasts.
Smart guest segments built from real data
Matradee AI automatically segments your guest database based on visit frequency, spend level, loyalty tier, booking history and campaign engagement. You can use pre-built segments or build custom ones for any campaign — then track performance to see which segments drive the most revenue.
- High-value regulars — your top 20% by visits and spend
- At-risk guests — regulars approaching their lapse window
- Lapsed guests — haven't visited in 90+ days but were once regular
- New guests — visited once or twice in the last 60 days
- Loyalty members — enrolled in your loyalty programme
- Function bookers — guests who have made function or event bookings
- Custom segments — build any segment from any combination of criteria